SXSW 2012 - Managing Your Brand in a Radically Transparent World

Managing Your Brand in a Radically Transparent World
Event	SXSW Interactive 2009
Format	Panel
Organizer	Andy Beal – Trackur
Description	You no longer own your reputation. Instead, it's being discussed, critiqued, and attacked by your clients, employees, and the media. Do you know what they are saying? Do you know how to join the conversation? This panel will provide you with the key tactics for managing your reputation online.
Questions Answered	What is online reputation management? How do you monitor online conversations about your brand? How do you influence Google's reputation engine? How do you know which social media platform to join? How do you hold radically transparent conversations with your customers? How not to respond to a reputation attack. How do you get your customers to promote your business? How do you manage your personal reputation on the web? How do you recover from a reputation attack? What are the best methods for connecting with bloggers and citizen journalists?
Level	Advanced
Category	Advertising / Marketing

Managing Your Brand in a Radically Transparent World