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Anatomy of a Design Decision

Event Interactive 2011
Format Solo
Organizer Jared Spool – User Interface Engineering
Description What separates a good design from a bad design are the decisions that the designer made. Jared will explore the five styles of design decisions, showing you when gut instinct produces the right results and when designers need to look to more user-focused research. You'll see how informed decisions play out against rule-based techniques, such as guidelines and templates. And Jared will show you the latest research showing how to hire great decision makers and find opportunities that match your style. Of course, Jared will use his unforgettable presentation style to deliver an extremely entertaining and informative presentation.
Questions
Answered
  1. When does self design work best?
  2. How can you develop expertise to ensure your "gut feel" is taking you in the right direction?
  3. What are the techniques used to assess activities and actors in a complex design?
  4. How does 'experience' differ from 'activities', when looking at advanced design techniques?
  5. What kind of designer do you aspire to be?
Level Beginner
Category Design Thinking
Tags Decisions, design
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