Social-Powered Ethics: Healthcare Faces a New Curve |
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| Event | Interactive 2011 |
| Format | Panel |
| Organizer | Carissa Caramanis O'Brien – Red Box Communications |
| Description | Social media has seen rapid growth, but healthcare, a highly regulated and sometimes conservative industry, started as a somewhat reluctant player. Challenged with the need to comply with FDA marketing policies--even before the agency had addressed social media--healthcare organizations and their audiences were left to figure it out as they went along. Led by some smart innovators, social health emerged in 2010 as a force to be reckoned with. Still, there have been missteps as well as successes, and many questions remain. Chief among them is the ethics of social media in healthcare, and how transparency may or may not be the ultimate cure-all. A panel of experts from agency, patient advocacy, industry and policy will explore the multifaceted challenge of social-powered ethics in healthcare. The birth of the fPatient We'll discuss manufactured patient campaigns and the debate they created. The over/under on disclosure We'll discuss both extremes in disclosure and how to strike a reasonable balance. The friendly ghostwriter We'll discuss the ethics and strategic value of paid content, and whether transparency is enough. Regulatory says We'll look at best practices for regulatory compliance and real-world strategies that enable accountability. To keep the session interesting, we'll invite an interactive designer to do live, free-flow sharing of images and words that relate to the conversation as it's happening. |
| Questions Answered |
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| Level | Intermediate |
| Category | Health |
| Tags | Health , healthcare ethics, social health |