Mobile+Location: There’s More Than Just Foursquare |
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| Event | Interactive 2011 |
| Format | Panel |
| Organizer | Jeremy Wacksman – Zillow |
| Description | While location sharing check-ins and badges are all the rage of late, many traditional Web businesses have been utilizing location-based services to tap into the growing number of consumers carrying pocket GPSs via their mobile phones, transforming the way people connect with their brands. Hear from category leaders (like) Fandango, Zillow, and OpenTable how they are using location to create richer, more relevant interactions for millions of users of their mobile applications, as well as from VCs, that are counting on location beyond social sharing and games to deliver favorable returns in the years ahead. Want to find out how best to integrate location into your business without cannibalizing it? My users aren’t going to check-in, why should I bother? How can location help me make money on mobile? We’ll learn lessons in development and advertising from each of these companies, and discuss how other businesses can capitalize on location in their mobile efforts to enhance the customer experience and increase value for advertisers. |
| Questions Answered |
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| Level | Intermediate |
| Category | Mobile Applications |
| Tags | applications, Location Based Services, location-based technology |