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Using Twitter and Related Technologies as Research Tools

Event Interactive 2011
Format Solo
Organizer Elizabeth Winkler – University of Texas at Austin
Description Our goal is to present new research techniques which the academic world has developed that can benefit the industry in areas such as market research, advertising, and consumer relations management. Blending together computational linguistics, natural language processing, computer science, marketing, and advertising the panelists have managed to use Twitter and other social media for research. The results, and the processes leading to them can greatly benefit the industry.
Questions
Answered
  1. How to collect data relevant to a company on Twitter and similar platforms.
  2. How to process enormous data sets
  3. How to use natural language processing to better understand the chatter on social media.
  4. How to benefit from geotagging services such as Gowalla and Foursquare to complement data collected on Twitter
  5. Predicting sales and avoiding inventory issues using chatter on Twitter
Level Beginner
Category Social Networking
Tags machine learning, market research, natural language processing
HELP