SXSW 2012 - Dining Out in a Twitter Generation

Dining Out in a Twitter Generation
Event	Interactive 2011
Format	Solo
Organizer	Darcy Cobb – www.urbanspoon.com
Description	New mobile devices, local apps, social media, rich media (from YouTube to Flickr) have transformed the way that consumers communicate with and about their favorite local businesses, and also the way that businesses reach out to audiences and manage their reputation. This panel will examine how local/mobile/social technologies and consumer behavior are changing the way we do business, what businesses need to do to become more plugged in, and which companies are driving innovation in the space.
Questions Answered	How can businesses leverage new social and mobile technologies to communicate directly with consumers in their own backyards? How has reputation management changed with the explosion of social media and mobile applications? Has it become easier or harder for businesses to manage their reputations among consumers? How can businesses use smart strategies to gain back control? How can users make the most of today's tools and technologies to have the very best dining/shopping/seeing experiences in their hometowns? What's next to come, and how can businesses be ahead of the curve? How local developers can create local applications that are useful and simple to use?
Level	Beginner
Category	Online Relationships
Tags	Geo-tagging, Local mobile, online reputation

Dining Out in a Twitter Generation