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We Built This App on RocknRoll: Style Matters

Event Interactive 2011
Format Dual
Organizer Hannah Donovan – Last.fm
Description For an inherently auditory medium, music is ingrained with style. From 12" artwork and niche mp3 blogs to the latest design on your sweatshirt or skate deck, music has always been analogous with visual culture. So what happens when you overlay this complex fabric of cultural values and personal identities on what is already a thorny process: building and launching a music app. Fraught with the pains of increasing conversions, growing audiences and building compelling features; it's tempting for teams to put style aside until everything else is nailed. While leaving the visuals to the last minute is hardly good practise, the ramifications are much harsher and the stakes much higher when it comes to making music apps. With a fighting ring of samples on screen, learn about the detrimental consequences unconsidered style, and more importantly: how to increase engagement with your music app through an active and inquisitive approach to visuals.
Questions
Answered
  1. Why style is a critical factor for your music app
  2. The detrimental consequences unconsidered style to your music app
  3. How to increase your awareness of visuals; become a better critic
  4. How to influence the demographic you're after
  5. How to increase engagement/participation of your music app
Level Intermediate
Category Music
Tags design, music, products
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