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Engaging The Underage

Event Music 2011
Format Panel
Organizer Kathryn Price Tastemakers Music Magazine
Description In a world oversaturated by the media and major labels, few publications and artists are able to make an impact on their audience. It takes an angle, an insight into the readers for media to maintain its influence. As the majors start to become less relevant, so do the outlets that make them famous. Grassroots promotion and relationships at a basic level are now where the industry lies. To break into this market, you need to know the market. We are the students and young adults that make up that market. Tastemakers Music Magazine is a student run publication out of Boston, Mass. that shares with others what we think about what we hear and see- representing the young adult audience. Our magazine is written by college students with an audience of college students. Our members are the future industry players and constantly are on top of the next big thing. We document the stories that college aged demographics are interested in, and as a result, the topics that every other age group wants to know more about to stay relevant. Sure, there are a lot of well-run student organizations at any university, but to really stand out and to really command attention- it takes sharp leadership and drive as well as embracing the digital age. We possess these qualities and more- working to pioneer media and break through the college age audience. We are the future. We might not be able to drink legally yet, but we can help you get that edge you're looking for.
Questions
Answered
  1. Why would you consider yourselves pioneers in college media?
  2. What makes you more influential than long standing publications like Rolling Stone, Pitchfork or Spin?
  3. What are the essential elements of a "successful" college magazine?
  4. What are the obstacles you must overcome to maintain an effective organization?
  5. Why should artists and labels pay more attention to the college crowd?
Level Beginner
Category Media
Tags bloggers, college, publicity