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Music Discovery, Downloads, and Monetization
- Your vote:
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- Organizer:
- Description:
- How to convert online music discovery experiences into purchases? Music websites are increasingly serving as filters to make their content accessible; nonetheless, translating this into music sales has largely remained elusive. This panel will examine effective strategies of linking music discovery with digital media monetization.
- Questions
Answered: -
- What are the emerging models of online music discovery today?
- What are the innovative tools to help people cut through the glut of content?
- What are these companies' strategies for monetizing their digital content?
- How to stimulate user engagement and customer conversion?
- How do people typically discover new music online?
- How can emerging bands effectively promote and sell their music today?
- Is there an interdependence between music discovery, sales and piracy?
- How can music discovery services offer a social experience as means to efffectively monetize?
- What place do traditional modes of promotion hold in the emerging industry terrain?
- What is the role of partnerships/affiliate programs in stimulating discovery and slaes?
- Level:
- Intermediate
- Category:
- Business / Entrepreneurial
- Type:
- Panel
- Event:
- SXSW Interactive 2009
Developed for SXSW by Lindsey Simon