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Title:

How to Protect Your Brand Without Being a Jerk!

Your vote:
Level:
Advanced
Type:
Panel
Category:
Business / Entrepreneurial
Organizer:
Twanna A Hines, FUNKYBROWNCHICK.com
Panelists:
Oren Bitan (Morrison & Foerster), Twanna A Hines, moderator (funkybrownchick.com), Corynne McSherry (EFF), Elena M. Paul, Esq (Volunteer Lawyers for the Arts)
Description:
You've already created content and a brand. Now, a copycat is making money pushing a product ridiculously similar to yours. Congratulations! Imitation is flattery. So, why are you pissed off? You're upset because it's unfair and, possibly, infringes on your rights. Learn how to protect your creative projects without going overboard...or broke!
Twanna A. Hines
on 8/8/08
MODERATOR'S BIO: Twanna A. Hines is a New York-based writer, editor, blogger and sexpot. Her dating commentary has been heard on NPR, and details about her rendezvous have been printed in Glamour magazine. She has written for Lifetime, Nerve, Gen Art, Fast Company and others. Creating online content since 1995, her sites have recently been mentioned in New York magazine and online at Gawker media, The San Francisco Chronicle, Baltimore Sun, EbonyJet and Vibe. Visit her at www.funkybrownchick.com.

CONFIRMED PANEL MEMBERS: Jason Schultz, associate director of the University of California Berkeley Samuelson Law, Technology & Public Policy Clinic; Elena M. Paul, executive director of Volunteer Lawyers for the Arts; Corynne McSherry, an intellectual property staff attorney at the Electronic Frontier Foundation (EFF) and other panelists announced at a later date.

SAMPLE TAKEAWAYS / QUESTIONS TO BE ANSWERED: (1) What's the difference between trademark, patent and copyright? (2) I'm a digital filmmaker. How does piracy relate to all this stuff? (3) I already know about Creative Commons, but I don't get how it works. Can you explain it? (4) What are the "top 5" things I need to know about protecting my brand? ... and much more.
Lynne d Johnson
on 12/8/08
This sounds like a very informative panel.
Rachel Bussel
on 26/8/08
This is going to be an excellent and informative panel from someone who's been there and can give the hands-on perspective of how to deal with this infringement on one's brand.
S Parker
on 28/8/08
I don't think I'll be able to make it to Austin, but I'd sure like to hear this discussion.
don macivor
on 29/8/08
I won't be there but the presenter is intelligent,creative, and informative..
Twanna A. Hines
on 29/8/08
@ Lynne: Thanks!! At the moment, a majority of the panelists are practicing lawyers. So, they'll be able to give very specific, concrete advice about protecting your brand.

@ Rachel: Thanks for the kind words. And, yes, I definitely wanted to propose a panel that would provide my fellow tech-geek community with practical, useful information.

@ S Parker: For those who can't attend, I'll provide useful links and other stuff on my website. I did that with my presentation last year, too: http://www.funkybrownchick.com/sex.

@ don macivor: Wow, THANK YOU for the kind words!!! :)
Chris Hall
on 29/8/08
Twanna is media-savvy and scary smart. I can only imagine what she'll have to say about protecting yourself creatively. This sounds not only interesting, but really practical.
David Phillips
on 30/8/08
now.. me.. being a novice .. would'nt it be prudent to do a wrap-a-round legally to kinda protect your idea from
being taken from you... am saying that to take a good look, at the idea from all sides, just so you keep your idea
yours....

DB3......
David Phillips
on 31/8/08
wish that I was able to attend..... have heard some real cool things about this gig..... roll away the stone and dazzle us..... DB3
Twanna A. Hines
on 31/8/08
Chris: Thanks for the kind words; I sincerely appreciate it!! David: Thank you. :) And, yeah, I'd definitely put info up on www.funkybrownchick.com for those who couldn't attend.
Derrick Jefferson
on 31/8/08
This might be a bit over my head, but seeing how Twanna's involved, I'd most def. check it out. Will certainly be interesting.
Courtney Crosslin
on 31/8/08
Who better than funky brown chick to hold this one down!
Twanna A. Hines
on 7/9/08
Derrick and Courtney, thanks!! :)
Twanna A. Hines
on 7/9/08
YAY!!! As an update, I'm happy to announce the ever-fabulous Liza Sabater (http://lizasabater.com/) from Culture Kitchen (http://culturekitchen.com/) is a confirmed panelist as well!! :) She's great & has much experience in these matters.
Gretchen Heber
on 9/10/08
Great topic. We've had so many imitators, and the big skanky ones I have no problems telling to shut it down. But recently we had a tough case where "a regular mom" had hit on an idea similar to ours, possibly independently, but we had to ask her to cease and desist. She was upset, calling us the big bad company! Heck, we're not big and bad and we're just a couple of moms, too, but we have to protect what we've spent 10 years building!
Anyway, I look forward to this discussion.
air jordan
on 10/12/08
I'd sure like to hear this discussion
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good
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Great information
ytecht frank
on 4/5/09
Derrick and Courtney, thanks!! :)
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