Turn on ye ole Javascript to add ratings in this low-budg app.

You might also like:

Profiting from Technology: Online, Offline and On Tour

Event Music 2011
Format Panel
Organizer David Claassen – BMI
Description Major and indie artists are leveraging new technologies and smart marketing to re-define success in today’s music industry. These artists are not only reaching their goals, they are profiting from their success BIGGER & FASTER than ever before; this panel will show you how to do the same. Since new technology start-ups are a dime a dozen, its critical to know which strategies and companies will drive success while making you the most money online, offline and on the road. This panel features representatives of innovative, tech-savvy artists and best-in-class technology providers to discuss recent developments and relevant success stories from tour-centric to online marketing strategies that employ both innovation and technology to improve the bottom line. After this panel, you will walk away knowing how to take immediate action and make career defining decisions.
Questions
Answered
  1. Given the starting point must be ‘have good music,” what innovative ways are artists using technology to drive the bottom line and advance their careers online, offline and on tour?
  2. How are successful artists using social media to engage fans and make them care enough to spend money?
  3. What are the best examples of social media marketing campaigns from indie or major artists and what can independents learn from these campaigns?
  4. What are the keys to effective crowd sourcing / funding campaigns?
  5. What are the most important metrics for artists to concern themselves with and why?
Level Intermediate
Category Other
Tags Direct-To-Fan, Sales Analytics, Touring
HELP