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4chan and /b/ - Internet's Darker Corners Exposed

Event Interactive 2011
Format Panel
Organizer Ted Koszuta – Sapient Nitro
Description 4chan is a cultural black hole that most often is overlooked for both complexity and relevance to our business and the general populace. Right or wrong, this single “site” is matter-of-factly known for creating the vast majority of “memes” any digital community adheres to or looks towards/at — as well as being the sole-source impetus for tens of hundreds of digital and IRL movements, raids, protests etc. Black hole? According to the general theory of relativity, a black hole is a region of space from which nothing, including light, can escape. The same is true of 4chan. Nothing that is ever placed online is outside its grasp. Any bit of content (advertising, marketing, media etc.) is not only seen by the folks on 4chan – its chewed up and spat out. The only different is whether they blow a bubble with it, abandon it under a coffee table or throw it on the sidewalk for passers by to walk all over. The simple fact is the Internet has “darker corners” that our work is ultimately disseminated to/through, and the greater our understanding of their reasons for existing and the way they function the better. They are single handedly changing the way we do business, and how we all work and play online, whether we like it or not.
Questions
Answered
  1. What is 4chan?
  2. What is the meaning of /b/?
  3. Why does this panel not break one of the rules of the Internet? There are rules of the Internet? Yes there are, for most, how are these rules relevant to my work or not?
  4. How do anonymity and the idea of being anonymous change the tone of the work we do and the relevancy to the end user(s)?
  5. Do more dark corners of the Internet exist? What are they? Can they have the same effect on my work?
Level Intermediate
Category Advertising
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