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Making Good Decisions from Bad Customer Feedback

Event Interactive 2011
Format Panel
Organizer Robby Grossman oneforty
Description Every company must keep a close eye on what its customers are saying. But how do you know when to listen to them and when not to? How do you separate the well-meaning critics from the trolls? How do you make sure you're serving the silent majority rather than a vocal minority? Our panel will discuss these issues with experts from companies of all sizes.
Questions
Answered
  1. How do you know which customers or potential customers you should listen to?
  2. How do you separate well-meaning critics from trolls?
  3. How do you make sure you're serving the silent majority rather than a vocal minority?
  4. When do you prioritize one type of user over another?
  5. How should you respond to a customer whom you can't (or won't) help?
Level Beginner
Category Community / Online Community