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Title:

Micro-Interactions in a 2.0 World

Your vote:
Yes No
Organizer:
David Armano, Critical Mass
Description:
We live in a world where the little things really do matter. Each encounter -- no matter how brief -- is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.
Questions
Answered:
  1. What does experience design have to do with marketing?
  2. How to social networks fit into the marketng mix?
  3. Why do some brands do a better job of creating loyalty?
  4. How can brands leverage the power of 2.0 technology?
  5. What are some of the changes we are seeing in consumer behavior?
  6. Who's getting it right?
  7. Why should we care about Micro-Interactions?
  8. Where can brands invest in this space?
  9. What does it mean to have "infinite touch points"?
  10. Where to we go from here?
Level:
Beginner
Category:
Advertising / Marketing
Type:
Solo
Event:
SXSW Interactive 2009
warren sukernek
on 8/8/08
Armano at SXSW--this is a no-brainer folks!
Daniel Honigman
on 8/8/08
Can't wait to see some of those Visio drawings on the big screen, David.
Rohit Bhargava
on 8/8/08
Can't help but vote for this one - will be great to see you there! Check out the two I've got proposed as well ...
Russ Unger
on 10/8/08
This will be excellent!
Erica Ryan
on 11/8/08
An interesting topic - I'm hoping that there are a lot of numbers associated with the assertions made in this presentation - I'm thinking this could have a big impact on media strategies moving forward and the way we sell big little ideas to clients.
Russ Unger
on 14/8/08
Don't forget to vote to see David on the "Friendship is Dead" panel, too!
Connie Reece
on 14/8/08
If David Armano is presenting, I'm going to be in the audience. This topic really intrigues me as I have a feeling it impacts ROI in ways we can't measure.
Alan Wolk
on 14/8/08
It's Armano.

That's all you need to know.

There's a reason so many people want David to speak at their conferences. And it's not just because of the hat.
aaron michie
on 14/8/08
Never met Mr. Armano myself so no idea about his hats or whatever... but i do find his insights and blog posts invaluable. Be plain foolish not to have him speak!
Scott Monty
on 14/8/08
Vote now to bring the Hat back to Texas!
Paul McEnany
on 16/8/08
I second Alan. It's Armano. Also known as darmano. Book it.
Mack Collier
on 16/8/08
Can't find a way to give it 6 stars, so will settle for 5.
Kaycie O'Connor
on 18/8/08
Is there even a discussion on this? It's a no brainer, slam dunk.
Taylor Davidson
on 19/8/08
No question, definitely a need.
Amanda Rose
on 19/8/08
Definitely a topic I'd want to participate in.
christopher carfi
on 19/8/08
if this panel doesn't make the cut, i'll have to stop believin' in SXSW.
Jane Quigley
on 25/8/08
See you there!
Virginia Miracle
on 25/8/08
The major question is will the crowd be able to stop tweeting long enough to pay attention to Armano in person?
Jesse Pickard
on 25/8/08
Looking forward to this
Dion Hughes
on 27/8/08
i'll be there
John Johansen
on 28/8/08
I like this idea. Are you going to compare it to micro-transactions of money on the Web but show how this can actually work?
Free Games
on 2/11/09
Best of luck
iphone ringtone maker
on 7/11/09
Love it! Look forward to seeing this in the mix of options when I arrive in Austin!
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