SXSW 2012 - Social Media FAIL: Lessons From the Dark Side

Social Media FAIL: Lessons From the Dark Side
Event	Interactive 2011
Format	Solo
Organizer	Mark Williams – LiveWorld
Description	Have you ever seen a social media FAIL in progress and wondered why the brand involved couldn't see the mistakes they were making that made the situation worse? Doing everything 'right' in social media planning does not necessarily guarantee success, but doing the wrong thing will definitely ensure failure. This workshop takes a look at recent social media FAIL case studies to help intermediate to advanced social media practitioners acquire skills and strategies to manage their communities and social media campaigns better. What do you DO when you realize that your ongoing efforts are not achieving the results you were looking for or worse... you find yourself in the middle of a crisis or a social media FAIL storm that is brewing? This workshop looks at a few notable social media FAIL examples and then adds a comparison/contrast of brands who have successfully navigated treacherous waters and concludes with best practices to help extract your company from a bad social media experience. Bring your real-world problems--we'll spend at least 1/3rd of the time workshopping attendee issues.
Questions Answered	What were some of the notable social media failures of 2010? What can be learned from these failures to help ensure success of MY social media efforts? How do I handle a brand-jacking on Facebook? What do I do when thousands and thousands of people are REALLY angry with my brand? I'm doing 'best practices' for engagement--why aren't my social media marketing efforts working?
Level	Advanced
Category	Branding / Marketing / Publicity
Tags	community, Facebook, twitter

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Social Media FAIL: Lessons From the Dark Side