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Love Can Pay The Bills

Event Interactive 2011
Format Solo
Organizer Phil Libin – Evernote
Description Want 1 million people to pay for your product? Get 100 million people to love it. But how do you get there? What's the secret to creating engagement and building value? What makes a successful Freemium business work? Here's a hint: don't be clever. Invest in making a product that brings joy and business success will follow. Best part, you don't need single social feature to do it. We will discuss ways to reach your business goals by focusing on a positive, long-term relationship with your users and fans.
Questions
Answered
  1. How much free is the right amount?
  2. How do you decide whether Freemium is right for you?
  3. How and when do you measure success?
  4. Why is 'social' only part of the story?
  5. What tactics increase premium conversions?
Level Intermediate
Category Entrepreneurism / Monetization
Tags fan culture, freemium, User engagement
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