SXSW 2012 - Empowering Conscientious Consumers: Take the Power Back

Empowering Conscientious Consumers: Take the Power Back
Event	Interactive 2011
Format	Panel
Organizer	Janette Crawford – Storenvy
Description	The freedom of information of the web has allowed consumers to be better informed than ever before, forcing brands to unprecedented levels of transparency. We'll look at how the web has empowered consumers to facilitate change in their communities, support local business and demand better manufacturing and sourcing practices from some of the world's biggest brands.
Questions Answered	How can shoppers influence brands and producers to do good? What companies & organizations are doing it right? What sites and resources out there can help create more informed buyers? How do smarter shoppers impact the overall market? How do brands respond to smarter consumers?
Level	Intermediate
Category	Green / Sustainability
Tags	eco-consciousness, Shopping , sustainability

Empowering Conscientious Consumers: Take the Power Back