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Title:

Personality Marketing Doesn't Mean You Are Ugly!

Your vote:
Yes No
Organizer:
Saul Colt, FreshBooks
Description:
The days of the "Nameless/Faceless" corporation are long gone. With tools like social media companies and it's customers have a slew of new ways to communicate and demonstrate what they are really all about. This panel will showcase some of the companies that are doing the best job of this and hear some fun stories of Personality Marketing.
Questions
Answered:
  1. What is Personality Marketing?
  2. Who should be doing this?
  3. Who is doing this best?
  4. Who is doing this not so well?
  5. Why is it important to show a human side in your messaging?
  6. How do you create real world relationships in a virtual world?
  7. Is the online consumer easier or harder to engage though personality marketing?
  8. Do people care?
  9. First Steps to making a plan?
  10. How do you know if it is working?
Level:
Intermediate
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
on 8/8/08
Love this topic, as you might expect! Looking forward to it.
on 12/8/08
great topic
on 15/8/08
love this!
on 16/8/08
There are going to be a bunch of surprises in this panel....I can't confirm or deny that there may be a talking mime!
on 18/8/08
do it
on 30/11/09
great topic
Developed for SXSW by Lindsey Simon