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Breaking Taboos: Pros Get Real About Money Matters

Event Interactive 2011
Format Panel
Organizer Marc Hemeon Oakley
Description Industry All-Stars tackle the subject that we're all most curious about but causes us the most discomfort: what, when, and how to charge for our work. Learn their inside tips on how to charge your clients, when trading work for equity makes sense, and how to avoid common client pitfalls. Stop cheating yourself and learn that you deserve to be paid in full for doing work you're passionate about. Our work has the power to make enormous amounts of money for our clients. Let's take a good hard look at the value we provide and how to ask for and receive value in return. Negotiating your rate for a project is the difference between being a starving artist or successful freelancer or studio. Creatives fall prey to lowball offers, promises of future work, and other forms of wage penalties in fear of losing a potential client. Learn how the pros have created successful freelance businesses and startups by not compromising their rates and standards. Understand how they attract the big name clients and avoid the bad clients. We'll also explore potential benefits and risks of working for stock. Lawyers, doctors, accountants and other professionals typically don't experience angst, guilt, or wishy-washy boundaries when stating their rates and neither should we. We see standard billing rates across many industries. We’ll take a look at the role a standard billing rate would have in the creative services industry and how such a standard would be upheld and implemented.
Questions
Answered
  1. How do you establish what to charge for, when in the relationship to start billing, and what, if anything, to do for free?
  2. How do you recognize a good or bad client, make sure you end up with the good ones, and, if possible, turn the "bad" ones into good ones?
  3. How do you know when and how to successfully say no to a client?
  4. How do you normally charge clients Hourly vs. flat rate vs. retainer vs. project rates?
  5. What are the biggest mistakes creatives make when dealing with clients?
Level Intermediate
Category Career / Work Concerns
Tags Awesome, design, freelance