Die Laughing So Your Brand Can Live |
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| Event | Interactive 2011 |
| Format | Panel |
| Organizer | Luvvie Ajayi – Awesomely Luvvie |
| Description | With people facing chaos in their everyday world and the constant threat of layoffs, debt and war, a little humor can go a long way. When people want an escape from daily life, they turn to the Internet for entertainment and laughs. Pundits discuss the seriousness of politics. Sport commentators discuss the seriousness of sports. Financial experts discuss, well, why America has no money. Humorists take all of those issues & make people laugh about them. There's nothing too serious in the world that can't be laughed or joked about. The point of using humor is to have people look beyond the evening news, beyond how depressing the world may sound at the time, and give people something to laugh at. In less than 5 years, YouTube has become the 2nd most popular search engine. The oil spill in the Gulf of Mexico is even being lampooned by the Twitter account @BPGlobalPR. The account has over 185,000 followers to date. Websites like Funny or Die, receive over a million hits a month. People need something to laugh at. Whether a person is being Dilbertized in a cubicle at work, or home from an exhausting day, laughter still proves to be the best medicine. In this session, learn how to set yourself and your brand apart from the rest by using humor to engage your audience, build value and get your message out. |
| Questions Answered |
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| Level | Intermediate |
| Category | Branding / Marketing / Publicity |
| Tags | brand, humor |