SXSW 2012 - New Communities and Influence in the Digital Era

New Communities and Influence in the Digital Era
Event	Music 2011
Format	Solo
Organizer	PJ Christie – Musical Family Tree
Description	Old models of record promotion and distribution are failing to drive musical creativity. Digital technology makes it easier than ever for an artist to create and connect to their audience. Recognizing that the entire country is made up of musical histories unique to each region, how can artists, promoters and rightsholders enable key influencers to document and promote the music in their own communities? How does this confluence of art ,tradition and commerce allow for new models to expand and evolve the traditional concept of a local music "scene"?
Questions Answered	Why does a scene matter? How does a sense of musical history tie a community together? What happens to all the music that never enters the marketplace? How does the Internet bridge the past to the future? Can a sense of continuity exist in a region without documentation?
Level	Intermediate
Category	Marketing

New Communities and Influence in the Digital Era