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Social Media Club: Building a Global Community

Event Interactive 2011
Format Panel
Organizer Kristie Wells Social Media Club
Description In August of 2006 Chris Heuer stood on the stage at Gnomedex and said, "I am launching Social Media Club". In four years this grassroots organization has grown from the seed of an idea to 230+ local groups around the world, on every continent except Antarctica. This is the story of how an idea and belief in shared values has bound together 100's of thousands of people around the world. Social Media Club's mantra - "If you get it, share it" - highlights "sharing" as the key verb we should associate with social media, but when you dig deeper, its much more then what you see on the surface. Social Media is about about openness. It is about authenticity. It is about smart collaboration. It is about storytelling. It is about technology. It is about a whole new world, where everyday people are responsible citizens, responsibly participating in the conversations about, and through, media. It is about upholding higher professional standards. But most of all, its about people coming together, connecting for a common purpose. This panel will explore how the organization grew globally and how the best chapters found success.
Questions
Answered
  1. How does a grassroots community become a global non-profit organization?
  2. Why a set of shared values is the key requirement to community success
  3. How letting go of the 'brand' enabled growth and attracted the right people
  4. What are the most important lessons learned from building a succesfull community online and in the real world?
  5. How to navigate a community transformation process and get ahead
Level Intermediate
Category Accessibility
Tags community, social media, Social Networking