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$cience: Can Healthcare Advocates Crowdsource Philanthropy?

Event Interactive 2011
Format Panel
Organizer Amy Murphy – American College of Cardiology
Description For an advocacy group to effectively lobby for patients, it needs one thing (and lots of it): dollars. How can an organization's presence and visibility through new media affect its reach-- and its bottom line? What about positively or negatively affecting connections to patients, families and caregivers? The panel will pull from experiences from several advocacy groups who use social media to promote programming, as well as one who doesn't use social media. Does a dedicated social media person make sense for advocacy? Are patients online across the board, or are some (like more elderly Alzheimer's or Parkinson's patients) less likely to use social media? What's the return for groups who use these new tools? And is fundraising different now that groups have access to the grassroots level-- e.g. the Red Cross's fundraising for Haiti?
Questions
Answered
  1. Can healthcare advocates crowdsource philanthropy?
  2. Could it be more valuable to focus on getting philanthropic contributions from many people like forum users or should attention be focused toward large contributions from corporations?
  3. How can healthcare advocacy leverage new media?
  4. How can an organization's presence and visibility through new media affect its reach-- and its bottom line?
  5. Does a dedicated social media person make sense for advocacy?
Level Intermediate
Category Health
HELP