Beyond Social Marketing: Leveraging the Web's Knowledge Stream |
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| Event | Interactive 2011 |
| Format | Dual |
| Organizer | John De Oliveira – Dun & Bradstreet / Hoover's, Inc. |
| Description | The social web isn't just for the marketing department anymore. As businesses become increasingly skilled at using social media for advertising and brand building, the next round of technologies are emerging -- technologies that will put real-time social data to work in all corners of the business. For example, a purchasing manager preparing to buy a new video conferencing system will chat directly with recent purchasers, helping him to strike a better deal. And triggers that respond to trending Twitter topics will auto-generate tasks across the business. See what happens when the leader of social strategy for a multi- billion-dollar content company teams up with the winner of MIT's Linked Data contest to look at the Web in a new way. You’ll see how your business can use facts extracted from real-time social data to make better choices and accelerate your success. |
| Questions Answered |
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| Level | Beginner |
| Category | New Technology / Next Generation |
| Tags | mining, Semantic, social |