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Influencer Throwdown: Proving Influence Once and For All

Event Interactive 2011
Format Panel
Organizer David Binkowski – Lippe Taylor
Description Influence "experiments" like Fast Company's project do more harm then good when it comes to defining and measuring influence. It's more than how many people you can get to vote for you. Instead of counting the people who reach you need to reach the people who count. Four marketing veterans will weigh in with individual presentation on their real-world examples of influence and discuss the current state of influence. What's real, what's wrong and what's next. As part of the interactive discussion attendees will learn * different approaches to measuring influence * specific examples of influence including the impact it had for a brand * ways to identify and measure influence
Questions
Answered
  1. Where can I find influencers that can move product?
  2. What process should I go through to find these influencers?
  3. How do you structure marketing campaigns around these influencers?
  4. What are the tools you use to activate and measure influence?
  5. Can you show me an actual case study where this has been put into practice?
Level Advanced
Category Case Study
Tags influencer marketing, social media
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