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Killing Clark Kent; When You Outgrow Your AlterEgo

Event Interactive 2011
Format Panel
Organizer Lucretia Pruitt – Social Media Matters
Description You've been online for awhile now. You started out with a catchy domain, a clever User ID, and a lot of material and passion. With hard work & dedication you established yourself and gained an audience. You've got Credibility, Collateral, and Clout!! Only it has been a few years now… Your passion for your niche is wearing a little thinner. You're finding that you are ready for a change. There's more to you than just one side and you are feeling limited by your own success in persuading people that “what they see is what they get.” You'd like to shed the AlterEgo and finally become your Inner Internet SuperHero. But it's scary shedding a carefully crafted identity. Don’t worry. In the end, you’ll get the girl (or guy), foil the SuperVillains (we call them trolls), and save the day (despite trading the necktie and glasses for tights and a cape.)
Questions
Answered
  1. Successful ways to let an established audience know about the transition & new projects
  2. How to find a new audience for the new focus/site/project
  3. Can you do more than one blog and not lose your focus? If so, how? If not, how to close or archive the old one?
  4. What are some common do's and don'ts for transitioning?
  5. How to deal with resistence to the change
Level Beginner
Category Out There
Tags change, online reputation, Social Identity
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