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It's Not Tv, It's Social Tv

Event Interactive 2011
Format Panel
Organizer Timothy Shey – Next New Networks
Description How is social media changing the TV experience for good? Over the past ten years, we've seen television become truly interactive, from SMS voting on American Idol to real-time audience feedback via Twitter and Facebook becoming a part of everything from CNN to Oprah to Late Night with Jimmy Fallon; at the same time, web series have built millions of viewers on places like YouTube, iTunes, and XBox Live. Now a new wave of always-connected mobile apps, set-top boxes, and gaming platforms are making entertainment more social, location-aware, and connected than ever. Our panel of television and web producers and representatives from top social networking platforms will talk about how they're enabling social viewing and collaboration between producers, stars, and audiences in real-time to create new kinds of TV experiences.
Questions
Answered
  1. How has the real-time availability of audience feedback on Twitter, Facebook, and the web changed how producers create their shows?
  2. How might ideas of location-awareness, game dynamics and check-ins be changing how TV interacts with audiences? (Foursquare, Gowalla, Hot Potato, Miso, Starling, etc.)
  3. How do you create great social, interactive experiences when a large portion of the audience is time-shifting their viewing with DVRs, Netflix, Hulu, YouTube?
  4. What are the most interesting interactive experiences drawing audiences on TVs and with TV-like programming today?
  5. Does Twitter need a #spoiler filter?
Level Beginner
Category Content
Tags Interactive TV, social media, television
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