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WordPress: The Small Business Swiss Army Knife

Event Interactive 2011
Format Panel
Organizer Stephanie Frost – Zero-G Creative
Description WordPress has been steadily growing in popularity as a CMS over the last two years because it’s free and relatively easy to learn--especially when compared with other packages like Joomla and Drupal. But WordPress is more than just a convenient choice — in many cases it’s the only web tool a small business owner is ever likely to need. WordPress isn’t just for blogs anymore, seamlessly handling media content, ecommerce, membership sites, search engine optimization, mobile sites, lead generation and much much more. Our panel of experts will describe the many uses and strengths of WordPress and demonstrate how WordPress is adaptable into just about any small business use.
Questions
Answered
  1. Why is WordPress THE content management and web publishing platform of choice for small business?
  2. How do I use WordPress for search engine optimization?
  3. How does WordPress handle rich media content and what tools are available?
  4. How do I integrate WordPress with my online marketing objectives and operation needs like lead generation and ecommerce?
  5. What should I look for in a WordPress developer or design firm?
Level Beginner
Category Content Management
Tags Content Management System, small business, Wordpress
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