Simple & Usable? The Mom Test |
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| Event | Interactive 2011 |
| Format | Solo |
| Organizer | Giles Colborne – cxpartners |
| Description | Everyone knows that keeping it simple means designing for 'my mom'. Well, I've been talking to your mom and she's going to set you straight about a few things. It's not just geeks like us who're buying iPads, smartphones and web-enabled TVs. It's *everyone*. We need to get serious about making user experiences simple. I'll be reporting back from interviews with real moms of all ages (including moms of some well-known interaction designers) about what they really want from technology and what they find simple. I'll tell you what they had to say, and how it relates to designing for web, mobile and interactive experiences. I'll be showing you how your momma's words of wisdom relate to design guidelines, psychology papers and the sacred cows of UX: personalization, advanced features, iPhone / Android, wizards, animated assistants, faceted navigation This topic will blow open a few myths about simplicity, give you some practical (serious) tips on how to make simple user experiences that appeal to a mass audience... and help you make your mother proud. |
| Questions Answered |
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| Level | Intermediate |
| Category | User Experience |
| Tags | Mobile Design, simplicity, Web |