Designing Products/Services Used by Billions of People |
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| Event | Interactive 2011 |
| Format | Panel |
| Organizer | Raphael Grignani – Digital Designer |
| Description | Today five billion people have a mobile phone, two billion use the Internet, approximately 19 billion Lego pieces are produced per year and nearly a billion people watched last year's World Cup final. The desire to communicate, play, learn, etc. is as relevant to someone in New York as someone on the outskirts of Mumbai. The global spread of mobile communication, groundbreaking advances in manufacturing and logistics, and the Internet have changed our perception of distance and time and have had a profound impact on the world around us – economically, socially, and culturally. As mobile ownership and Internet usage continue to rise globally and as products and ideas spread at an incredible pace around the world, more and more designers are required to move from designing artifacts or services to creating new behaviors, experiences, and emotions that are utile, relevant, and meaningful for customers both close and faraway. This panel will explore opportunities and challenges of designing products (bits and atoms) that are used by billions of people and discuss related techniques to successfully invent, design, and execute on a truly global scale. |
| Questions Answered |
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| Level | Intermediate |
| Category | User Experience |
| Tags | internet, mobile, products |