SXSW 2012 - 21st Century Publishing Models: Turning Tradition Upside-Down

21st Century Publishing Models: Turning Tradition Upside-Down
Event	Interactive 2011
Format	Panel
Organizer	Kassia Krozser – Booksquare.com
Description	For nearly 600 years, books were easy to identify: a front cover, a back cover, and pages of text in between. You had your choice between hardcover and paperback. Over the past decade, however, not only has our vision of the book shifted, with readers embracing ebooks in greater-than-anticipated numbers, but so have publishing models. New publishers are building thriving businesses with digital first/print maybe and books-as-apps approaches. With industry giants crowding the bestseller lists and the number of titles published each year growing, how do these independent digital publishers compete in the book marketplace? Veterans of this constantly evolving business model explain how they are building twenty-first century publishing houses, combining the strengths of traditional publishing with cutting-edge technology. Learn how the digital business model differs from traditional publishing, what remains the same, and how successful digital publishers find readers, build author-friendly houses, and influence the big guys.
Questions Answered	What is the digital publishing business model and how does it differ from traditional publishing? It seems like everybody is a publisher these days. What distinguishes someone who publishes a blog from a publishing company? What is an ebook, and why is creating one so complex? What are some of the challenges facing independent publishers in today's rapidly changing marketplace? How do various practices such as focus on niche and creating author-friendly contracts help digital publishers?
Level	Intermediate
Category	Print / Publishing
Tags	ebooks, EPUB, Publishing

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21st Century Publishing Models: Turning Tradition Upside-Down