Teaming Up On Twitter Is Great For Business |
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| Event | Interactive 2011 |
| Format | Panel |
| Organizer | Kendall Morris – Fahrenheit |
| Description | We’ve seen Twitter grow from infancy to a major player in 4 short years. Where is it going next and how can businesses get the most from it? When a big business stakes a claim in the Twitterverse it can quickly become a full time job for one or more people to manage the conversations, content, relationships and resolutions. Twitter teams are often a solution but learning how to manage the team can be a big challenge. Identifying the right approach for your business is critical to the success of your program. Is it better to have one handle with multiple people behind it or many handles with common branding? Twitter has been beta testing a feature called “Contributors” that could be a boon to businesses. It allows for the benefits of individual profiles as well as a unified branded voice. There is also great potential to marry “Contributors” with “Places” for a customer experience that is personalized and highly relevant to the consumers needs. Tools developed by Hootsuite and Co-Tweet have team oriented capabilities that help develop a unified voice for your brand as well as the ability to manage multiple people working towards a common goal. Leveraging the resources available can really gain a big return for businesses looking to use Twitter to their best advantage. |
| Questions Answered |
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| Level | Intermediate |
| Category | Branding / Marketing / Publicity |
| Tags | Business Strategy, twitter |