2009 SXSW Interactive Panel Picker
- Create an account in order to vote and/or comment on the panels that interest you.
- Click on the specific panel title for more info and to comment.
As of September 2, Panel Picker voting is closed. You can, however, still leave comments on the proposals you find interesting. We will announce the first set of accepted panels on Thursday, October 2. Stay tuned to the SXSW Interactive Festival website for these announcements, or e-mail us if you have questions.
Link to this page-
Brand Noir: Crafting a Who-Why-How Dunnit
- Your vote:
- Level:
- Intermediate
- Type:
- Solo
- Category:
- Advertising / Marketing
- Presenter:
- Description:
- When defining or refining a brand strategy, crafting the story can actually be your most effective, efficient and engaging strategy development tool. It's an approach that has helped companines large and small (from Coca-Cola to NASCO)by creating stimulating and memorable brand positions in a high-energy, collaborative environment.
Developed for SXSW by Lindsey Simon