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Title:

Blog on Company Time and Get Promoted

Your vote:
Yes No
Organizer:
Daniel Hope, Tracksuit CEO
Description:
How many bloggers are underutilized in their day jobs? This session shows bloggers how to take over or start their company’s blog for instant promotion and industry-wide fame. Learn tools and techniques for taking on the title of Chief Blogging Officer and then making your company’s blog a massive success.
Questions
Answered:
  1. What is a “corporate blog”?
  2. Do corporate blogs have to suck?
  3. Does my company need a blog?
  4. How do I approach my boss about my blog idea?
  5. How can I “get caught” blogging?
  6. What is a Chief Blogging Officer?
  7. How can my company’s blog compete?
  8. How do I keep my content fresh?
  9. What are the signs of a healthy corporate blog?
  10. I’m the Chief Blogging Officer, what now?
Level:
Intermediate
Category:
Community / Social Networks
Type:
Solo
Event:
SXSW Interactive 2009
Laura Alter
on 8/8/08
Always an awesome topic, but best when presented by such a pro. Voted and I hope to see it there! :)
Ian Strain-Seymour
on 11/8/08
Great topic ... that is more relevant as we see a 2nd or 3rd wav of blogging hit the business world. These people need some guidance in how to make it happen in companies that haven't adopted blogging yet, because if the company isn't doing it yet, there are probably strong hurdles to starting.

I think you could make the topic stronger by focusing it a little bit. Do you mean in large, Fortune 500 companies? Small businesses? mid-sized firms? Does your current role & background influence you approach? what if you have more an technology background? Design background? PR/Advertising background? Will this focus on how to take on the role or how to succeed once you have it? Or both?
Kim Ethridge
on 13/8/08
Teach me please, Obi Wan
Bettina Tizzy
on 19/8/08
Okay, Daniel. I'm in.
Jon Carroll
on 24/8/08
Daniel's panel was an excellent resource at SXSWi 2008, his own expert insights combining with a timely and relevant topic to create an atmosphere which drew several participants ranging from beginners to other 'experts' in this field. Would love to see another panel featuring Daniel's solid advice and friendly speaking style.
matt gierhart
on 28/8/08
I have the pleasure of speaking with Daniel last year and it was perfect. He should be a SXSW staple by now.
Daniel Hope
on 19/9/08
@Laura - I'm always inspired by your meetups, I'll definitely see you at SXSWi.
Daniel Hope
on 19/9/08
@Ian - excellent questions! My overall philosophy could be applied to a company of any size, but would certainly be easier to pull off in a small to mid-sized firm. In my last SXSWi session I asked the non-pro bloggers what it would take for them to blog about their current projects and the answer was unanimous: they would do it for free, they just want a little recognition. These folks were all from different industries/backgrounds but their contribution to the blogosphere would benefit both them and the companies they work for.
I'm running with this basic premise but I want this to be a conversation too, so I hope you'll be there!
sunrise air jordan
on 23/12/08
Very helpful, thanks!!
Nike Dunks
on 8/8/09
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