Pets, They Are Atwitter |
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| Event | Interactive 2011 |
| Format | Panel |
| Organizer | Sloane Kelley – BFG Communications |
| Description | Thousands of pets, animal owners and businesses make up an ever-growing and active niche community on Twitter, where some have even gone so far as to create Twitter personalities for their pets. This group of “anipals” (as they’re known on Twitter) and their owners are in constant communication, entertaining one another, building relationships and sharing information. What other Twitter communities can boast a band (The Shibbering Cheetos @ShibberingC), a newspaper complete with advice columnists (The Anipal Times @anipaltimes), and even a suave government spy (@JamesBondTheDog). The group also uses Twitter to organize virtual and real world events, many of which have a charitable tie-in. Tens of thousands of dollars have been raised for animal-based charities thanks to this very passionate community and its series of “pawties.” For years, the web has made it easier for niche groups like this to communicate but social media and Twitter, in particular, have made it even easier and more fun. This session will take you behind the curtain into Twitter’s animal community, its organic rise and the people who’ve made it happen. We’ll also talk about what other niche groups can learn from “anipals” on building community and making a difference. |
| Questions Answered |
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| Level | Beginner |
| Category | Community / Online Community |
| Tags | Charity, pets, twitter |