SXSW 2012 - Streaming Ourselves to Death: Private Label Internet Radio

Streaming Ourselves to Death: Private Label Internet Radio
Event	SXSW Interactive 2009
Format	Solo
Organizer	Mark Lassoff – Internet Broadcasting Group
Description	While advertisers continue to pour money in to the dying medium of traditional terrestrial radio, some are turning the traditional advertising model upside down. Streaming internet radio has been sucessfully "private labeled" by many companies as they produce brand favorable content audio online. You can too.
Questions Answered	What hardware do I need to start streaming audio? What separates my private label online radio station from a poorly produced podcast? How can I use my internet radio station to increase the "stickieness" of my web site? How does private label internet radio effect my SEO? How do I "program" and online radio station? What software can I use to stream audio? Why stream audio at all? Why not just podcast? How do these music licensing fees work? How do I create audio branding that is compatible with my visual branding? Who's listening anyway?
Level	Beginner
Category	New Technology / Next Generation

Streaming Ourselves to Death: Private Label Internet Radio