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Title:

Streaming Ourselves to Death: Private Label Internet Radio

Your vote:
Level:
Beginner
Type:
Solo
Category:
New Technology / Next Generation
Presenter:
Mark Lassoff, Internet Broadcasting Group
Description:
While advertisers continue to pour money in to the dying medium of traditional terrestrial radio, some are turning the traditional advertising model upside down. Streaming internet radio has been sucessfully "private labeled" by many companies as they produce brand favorable content audio online. You can too.
Mark Lassoff
on 8/8/08
Hey y'all... I'd really appreciate any votes for this panel. Also, please read our internet radio blog which is linked through my name. www.InternetBroadcastingGroup.com. Even if I don't speak, I am really looking forward to attending SXSW this year and meeting out-of-the-box thinkers in New Media...
Rick Beaird
on 8/8/08
This topic is beginning to receive considerable interest from social networking groups to large newspaper comapanies to car dealerships. I believe this would be a very interesting panel to have at SXSW.
Orlando Barrera II
on 8/8/08
Internet Radio is the future of Media. I sat in on the panels last year, SXSW 08, and listened to a panel of speakers from Pandora, Soma FM, etc. I would be very interested in an interactive panel on the private label internet radio.
Rusty Hodge
on 8/8/08
Hey Mark, I'm interested in discussing this more, and would be interested in being on you panel. We've seen some interest in what you're describing- brands being interested in getting a customized, private-labelled version of one or more of our stations. I also get a lot of questions from brands asking me what's involved in creating their own online radio/music offerings, so I think there would be a lot of interest in this panel.
Mark Lassoff
on 16/8/08
Rusty-- I'd enjoy that. mlassoff@nlimediagroup.com is the best way to contact me!
Chuck Licata
on 16/8/08
There's no doubt there needs to be a panel discussion. We at kmacsports.com have secured 5 high school contracts for football and baseball, and have 2 more teams talking to us about broadcasting basketball and one more about broadcasting baseball. And, we've got the Jackie Sherrill Show coming to K-MAC Sports, exclusively online. Let me know what we at K-MAC Sports can do to help further this initiative!
Mark Lassoff
on 16/8/08
Thanks Chuck. I think high school games (and some college games) are a great example of ingenuous use of internet radio...
Chris Hart
on 16/8/08
Thanks Chuck for the awesome coverage of CP and GT baseball last spring in the playoffs. Hopefully RR will be coming aboard K-MAC soon as well!
mark mellon-werch
on 16/8/08
I would love to hear more on this subject, having owned a now dead .com that was based on streaming media, I want to know how it's changed in the last few year. Iam looking forward to it. -Mark
Randall Stephens
on 17/8/08
GREAT TOPIC!!! Internet radio is a tool I would like to use. AdBirds' strategy is multifocal as we open Labor Day in beta. After initial editing, we wil use traditional PR accompanied by local radio, YouTube videos and viral advertising.
Mark Lassoff
on 22/8/08
Thanks for the support guys. I really do hope that this panel gets selected for SXSW-- Especially with all the negative press going around "the death" of Internet Radio-- Pandora was a bad business model and really doesn't foreshadow the death of anything :)
Do it today!
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Legend
    0
    Zilch - I have no interest in this idea.
    1
    OK - But this is not really my cup of tea.
    2
    Good - I might attend this panel.
    3
    Better - I probably will attend this panel.
    4
    Best - I will definitely attend this panel.
    5
    Amazing - This justifies my trip to SXSW.
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