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Creating an Effective Interactive TV Ad

Event Interactive 2011
Format Solo
Organizer Rana Dutt – Kirshenbaum Bond Senecal + Partners
Description Imagine watching a commercial for Pizza Hut, and then pressing a button on your remote control to have discount coupons for pizza mailed to you. Or watching an ad for the New York Times, and then clicking your remote to start a subscription, using payment information that the cable company has already stored. This presentation describes the process used to create an interactive TV ad using the Tru2way platform, and provides tips for creating an effective ad. Interactive TV will allow advertises to display targeted ads on TV, and meaure the response to an ad.
Questions
Answered
  1. What is interactive TV and Tru2Way.
  2. What tools are available to create ITV ads?
  3. What are the possible applications of ITV?
  4. How do you create an effective ITV ad?
  5. How do you use data from an ITV campaign to improve future ads?
Level Beginner
Category Advertising
Tags Interactive TV, Tru2Way
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