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Cryobank.com Connecting Your Enterprise to the Web

Event Interactive 2011
Format Panel
Organizer Al Partridge – ISITE Design
Description Think selling products online is hard? Try selling genetic material on the web. California Cryobank, the world's largest sperm bank, did just that. With the help of ISITE Design and Western Computers, California Cryobank became the first cryogenics company to sell vials online. Through thoughtful systems integration and an ingenious marketing Cryobank.com's donor catalog has become wildly popular. Features like Celebrity Look-a-Likes have been featured on the Today Show and The Colbert Report. In this panel we will talk about the pitfalls and advantages to selling your unique product online.
Questions
Answered
  1. How does the web fit in Cryobank's business model?
  2. What method was used to connect the website to the Navision ERP?
  3. How did loosely coupling the users profile information safeguard against business rule changes?
  4. How did changing the feature development order help cut recoding costs by 90%?
  5. What was the most important lesson learned during the Cryobank.com project?
Level Advanced
Category Case Study
Tags ecommerce, enterprise, Systems Integration
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