SXSW 2012 - You're Not Obama: Effectively Using Tech for Campaigns

You're Not Obama: Effectively Using Tech for Campaigns
Event	Interactive 2011
Format	Solo
Organizer	Maurice Cherry – 3eighteen media
Description	Since the 2008 Presidential election, politicians nationwide are realizing that social media can be an effective tool for reaching out to constituents, media, and potential voters. Unfortunately, most of them are completely unaware as to where to begin with integrating social media into their campaigns along with other technologies. E-mail, Twitter, Facebook...how does it all work to get votes? Using best practices and case studies of proven tactics from municipal and federal campaigns, I will show you how to unlock the power of social media and technology to help take your campaign to the next level of engagement.
Questions Answered	How can I best use email to raise money and target my constituents? How can I create a social network around my volunteers and constituents? What social media tools are best for gauging feedback from the public? Do I have to use as many social media tools as possible to reach people? Can I really get votes and campaign funds just using social media?
Level	Advanced
Category	Government and Technology
Tags	Political engagement, Social Media ROI, Technology

You're Not Obama: Effectively Using Tech for Campaigns