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What your Startup Can Learn from Barack Obama and Howard Dean

Event SXSW Interactive 2009
Format Panel
Organizer Clay Johnson – Sunlight Foundation
Description BarackObama.com made more money online than most startups. So did Howard Dean before him. We've spent so much time talking about what happened, but little about how it applies to you. We will go in depth on their strategies from the top consultants and strategists from the 2008 election cycle. We won't be talking about what happened, but rather about how it applies to you and your startup.
Questions
Answered
  1. How do Political Campaigns use social media?
  2. How is that different than the way startups use it?
  3. What mediums do you use?
  4. How do you use them?
  5. What technologies do you use to keep your message going?
  6. How can startups use these same technologies?
  7. What about relationships? How do you build relationships?
  8. What does my startup have to learn from the way Barack Obama built relationships with supporters?
  9. Who are the leaders in this field?
  10. How can I get my product in front of politicians?
Panelists Michael Bassik (Air America Media), Jake Brewer (bigsight.org), Scott Goodstein (catalystcampaigns.com), Mary Katharine Ham (The Washington Examiner), Clay Johnson, moderator (Sunlight Foundation)
Level Intermediate
Category Advertising / Marketing
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