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The Indie View: Emerging Digital Music Models

Event Music 2011
Format Panel
Organizer Kevin Arnold – IODA/www.iodalliance.com
Description iTunes continues to be the leader in the digital music world and is a critical part of every new indie release campaign, but new models for legal music consumption and revenue generation continue to emerge and grow in the US and abroad, in some markets now taking the pole position. These new subscription and cloud-based services present significant exposure and retail opportunities for indies. This panel will look at the changing DSP landscape with a critical eye on what the new services mean for Indies. We'll explore how the services encourage music discovery and what's new and interesting in recommendations and editorial, then discuss how the revenue models work and what you can do to maximize your earnings and exposure. Spotify, MOG, Rdio, MFlow, Dada, Guvera, Thumbplay, and others will be in the crosshairs.
Questions
Answered
  1. Will we really make any money from this?
  2. What's working where? How do European, Asian, and other markets differ in service offerings from North America?
  3. Will the new models impact my existing business in downloads?
  4. What should be done differently when marketing to these services compared to the common ala carte digital stores?
  5. Do Indies have a better shot at exposure and connecting with new fans than in the current leading services?
Level Intermediate
Category Online Sales/Subscriptions
Tags DSPs, iTunes, Sales
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