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Lost in Translation: Designing Across Mobi, iOS4, Android

Event Interactive 2011
Format Dual
Organizer Dynin Khem – Razorfish
Description Yeah, there is an app for that…in the past few years we have seen the mobile landscape take shape and increasingly become part of our consumption habits. More clients are recognizing the potential of mobile platforms. Now clients are asking for it, “Give us a mobile web site, iphone app, and a android app.” Now what? Join us for some real-world lessons learned and good overall UX design recommendations.
Questions
Answered
  1. What are the major UI considerations when translating iphone apps to android apps or vice versa?
  2. How do you leverage mobile web into a hybrid app approach?
  3. When a client demands a mobi site, iphone app, and an android app; what design/development approach do you find works best?
  4. What are some pain points and challenges you have experienced when designing for mobile platforms?
  5. What about blackberrys and feature phones? How do you justify ignoring the largest market?
Level Advanced
Category User Experience
Tags Apps, mobile, User Experence
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