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The Biz of Buzz

Event Interactive 2011
Format Panel
Organizer Kate Niederhoffer – Dachis Group
Description What do we know from being in the business of buzz since the early days? What can we learn about where we are going by analyzing trends from way back when Listening was referred to as social media monitoring to today where social media is primarily a vehicle for personal brand-building and promotion? With a combined 21 years working in social media and monitoring "buzz" these panelists have learned to separate the hype from the truth and will share top trends and lessons learned from working in the trenches of emerging media.
Questions
Answered
  1. How do social media monitoring tools/ listening platforms really differ?
  2. What are the top themes in social media that have emerged over the past 6 years?
  3. Are things like engagement and influence really possible to capture?
  4. How do you rely on social media to make business decisions?
  5. Which social media metrics are meaningful?
Level Intermediate
Category User Generated Content
Tags Buzz, Listening, Social Media Measurement
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