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The Legal Ramifications of Saying “I’m Sorry”

Event Interactive 2011
Format Panel
Organizer Paula Berg – Linhart Public Relations
Description Is your legal team hindering your social media success? Is someone redlining every blog post, tweet, and comment you compose, costing you valuable time, sterilizing your messages, and taking the “social” out of “social media?” In a court of law, is there really a difference between the words “I’m sorry” and “I regret?” Join a panel of career apologists and apologetic lawyers to understand what the legal risks of saying “I’m sorry” really are, how companies like Southwest Airlines get away with it every day, and how to craft an air-tight apology.
Questions
Answered
  1. How do you craft an air-tight apology?
  2. In a court of law, is there really a difference between the words “I’m sorry” and “I regret?”
  3. How do heavily regulated industries like healthcare engage in social media without putting their companies at risk?
  4. When should you avoid saying "I'm sorry?"
  5. What are the real legal risk that companies face in social media?
Level Intermediate
Category Branding / Marketing / Publicity
Tags Legal Issues, Risks
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