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Old is the New Black: Content’s Comeback

Event Interactive 2011
Format Panel
Organizer Kevin Nichols – SapientNitro
Description You think you know what content strategy is? Ha! If you think it's just about marketing or Web strategy…that just scratches the surface. Join industry experts on Technology, Experience Design and Content Strategy as we talk about how content strategy is not just about content, not just strategy, and certainly not just about the Web. Oh, and it’s also not new. This panel will bring together unique viewpoints on the topic and address not only what content strategy is, but where it is going, and why you should in fact care about it. It will bring a focus to content that is largely under-represented in all the hoopla and buzz that is currently going on about the practice of content strategy. The conversation will review how web content strategy, semantic web and portable content are just a few things in a multiplatform and multichannel universe. We will also unveil how content strategy relates to technology and experience design. We will address content strategy as an ‘enterprise’ approach while contextualizing semantic Web and Web content strategy as just pieces to a much larger picture. Join a very diverse group of people as they explore this topic and its various implications.
Questions
Answered
  1. What is Content Strategy?
  2. What is Content? (It sounds like a stupid question, but it actually is quite complicated)
  3. Why should you care about your ‘Content Universe’ within your organization?
  4. What is the relationship between Content Strategy, Emerging Technology and Experience Design
  5. Which emerging trends are we going to see with Content Strategy and Technology and Experience Design?
Level Intermediate
Category User Experience
Tags content strategy, experience design, user experience
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