SXSW 2012 - Secrets of Fake Twitter Accounts Revealed (maybe)

Secrets of Fake Twitter Accounts Revealed (maybe)
Event	Interactive 2011
Format	Panel
Organizer	Jasper Slobrushe – @JasperSlobrushe
Description	The most dead-on social commentary of the BP gulf oil spill came in the form of a parody Twitter account—who would have thought? Much has been made of the potential for social media to promote brands, but what if you don't have one? Many folks haven't let that stop them, either inventing or taking on the persona of an existing company or public figure. What's the point? The panelists will discuss exactly that.
Questions Answered	What was the impetus for creating your account? Did you ever worry that you'd get in trouble with anyone you were parodying? Have you heard from them directly? Is this a new art form? Or just screwing around on the internet? What do you and the other panelists get right that you think real people and businesses get wrong in social media? Not all parodies are dead-on—what separates a good one from a lousy one?
Level	Beginner
Category	Social Networking
Tags	fake, parody, twitter

Secrets of Fake Twitter Accounts Revealed (maybe)