SXSW 2012 - The Anatomy of 140 Characters: Short Form Shakespeares

The Anatomy of 140 Characters: Short Form Shakespeares
Event	Interactive 2011
Format	Panel
Organizer	Victor Pineiro – Big Spaceship
Description	Four years into Twitter and six into Facebook, short-form status updates are now many people's and brands' primary medium for communication with their audience. If this is our new language, surely we have a few Shakespeares by now. Is there a formula for a perfect tweet? And is it art or science? We'll explore how far we've come, and what the hindrances of short-form dispatch-style communications are.
Questions Answered	Is there a formula for writing good tweets and status updates? How are people and brands limited by short-form communication with their audiences? Who are some people and brands doing interesting things with their 140 characters? What are the shared strategies of Twitter comedians, copywriters and celebrities when writing tweets? Will we continue to rely on short-form communication media - where is this medium going?
Level	Intermediate
Category	Social Networking
Tags	Facebook, tweets, twitter

The Anatomy of 140 Characters: Short Form Shakespeares