Too Many Options: Choosing a Digital Media Platform |
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| Event | Interactive 2011 |
| Format | Dual |
| Organizer | Randy Matheson – Delvinia Interactive |
| Description | Failing to plan properly is frequently the number one reason why a project fails to meet expectations, or worse comes crashing to the ground. Everyone knows that you can’t construct a building without a blueprint, so why do our clients continually push us to create digital initiatives on the ‘shiny platform of the moment’. If there is one thing we can be thankful, is that the platforms are beginning to reach a level of maturity, stability and sophistication. Just a few years ago there seemed to be a new platform popping up each week to battle it out for the attention of the early-adopters. Blogs, Facebook, YouTube, Twitter, Flickr, and LinkedIn command the attention of millions of users daily. These users build personal networks with friends, family and colleagues as well as brands. Our challenge is to choose the right digital platform or combination to create a framework that helps us achieve our clients’ business goals. Which platforms best match our audience's needs, behaviors & interests vs. our clients' needs, vision, goals and objectives and the level of engagement we are hoping to achieve? During our session we will present a criteria and a methodology to help you select the platform that will best help you accomplish your goals. We will provide a series of steps to help you select a business case, define KPIs and determine metrics that will help you create a solid strategy to best select the platforms that best suit your needs. |
| Questions Answered |
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| Level | Intermediate |
| Category | Social Networking |
| Tags | digital campaigns, social design, Strategy |