Turn on ye ole Javascript to add ratings in this low-budg app.

You might also like:

Evolve or Die: The Future of Agencies

Event Interactive 2011
Format Panel
Organizer Phil West – Luminaria Media
Description PR and Marketing have undoubtedly, obviously been transformed by social media and technology. Though some vestiges of old media ways remain (hello, fax machine!), the way PR and Marketing professionals engage with media, clients, and other companies is in continual flux, and is being shaped by emerging technologies and smarter ways to work. The PR and Marketing professionals on this panel are helping to shape the future of agencies, and will discuss recent innovations as well as what's to come.
Questions
Answered
  1. What obstacles are PR/Marketing professionals finding in getting clients to adapt to social media?
  2. What technologies, innovations and applications are being seen as the best opportunities for PR/Marketing professionals?
  3. Is the agency (in the traditional sense) giving way to solopreneurs and freelancers?
  4. Is any social media network considered "sacred space," or is it all fair game for reaching out to media?
  5. How does today's PR/Marketing professional advise a client on an appropriate traditional vs. new media mix?
Level Intermediate
Category Branding / Marketing / Publicity
Tags agencies, marketing, public relations
HELP