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Have Fun to Increase Customer Engagement

Event Interactive 2011
Format Panel
Organizer Sarah Worsham – Sazbean Consulting
Description People are more likely to converse and interact with others who are friendly and sociable.  So it makes sense that people are more likely to interact with businesses who are similar — who have a bit of personality and who like to have fun. Companies like TechSmith and Mango Languages, who use fun in their marketing, find that their customers not only participate, they get involved and make the message their own. A sense of humor is good for business. Companies who stop marketing traditionally and instead think about how to have fun with their customers, create brand advocates who generate awareness and influence within their networks.
Questions
Answered
  1. How does fun marketing engage customers and create brand advocates?
  2. What ways can a company incorporate fun with customers into a marketing strategy?
  3. How will you know when fun marketing is really working?
  4. What are examples of companies who have successfully used fun in marketing?
  5. Why does a company want to create brand advocates?
Level Intermediate
Category Branding / Marketing / Publicity
Tags brand advocacy, customer engagement, marketing
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